An administrative monetary penalty is one of a number of ways to ensure, or to try to ensure, that a company or an individual, who seems to have gone astray, gets back on the right track. The penalty is neither punitive nor criminal, as my colleague from the Competition Bureau mentioned earlier. The purpose of the penalty is to encourage someone or a company to return to the right path. We do not want to prohibit them from doing business, we want to encourage them to do it properly. This is the basic philosophy behind an administrative monetary penalty.
Furthermore, as we mentioned in our opening remarks, administrative monetary penalties are one part of a whole host of other tools, which allows them to be effective. In itself, the penalty would be ineffective if it were not combined with other things at the same time.
Let's now turn to the method. Generally, each law has its own details or its own recipe, if you will, for administrative monetary penalties. In this case, section 20 of Canada’s anti-spam legislation sets out the methods or procedures for assessing how to impose such a penalty. In addition, in recent years, the courts, particularly the Federal Court, have rendered many decisions that we can use to assess cases.
For example, if I take the English copy of the legislation I have before me, the nature and extent of the violation are part of the criteria for determining the amount of a penalty. Questions may come up. Is it a big or small violation? How many violations were there?
In our case, still under the legislation, the individual’s ability to pay is a determining factor. Other questions arise. Can the person pay a large or small penalty? Will the penalty for the violation allow or encourage the person to stop his or her actions that might be outside the scope of the act?
So a bunch of factors are put together. These factors are left to the discretion of the head of Chief Compliance and Enforcement Officer who looks at them when a penalty is required.