I would like to come back to the theme of our study, that is, the information that we describe as personal and what we do with it. The different possible scenarios aside, I believe that the use of this information by a company is only an ancillary dimension of the essential problem that we have to study.
I have two questions, which I will illustrate with two scenarios. Based on those scenarios, I would like your comments on my understanding of the problem.
My questions are as follows. Is the government's role to define in detail what constitutes personal information? Or would the role of the government be to ban any transaction that contains this personal information?
Here are my two scenarios.
In the first, I do business with a book supplier: Amazon, as it happens. I find it normal and expected that, when I purchase my first book or on a subsequent visit, Amazon will suggest a number of other books based on the preferences of other readers, or buyers, or just simply based on my own history of buying books from Amazon. In establishing my relationship with the company, I provided it with a certain amount of personal information, so that it can provide me with a service based on its expertise in this area.
Here is my other scenario. I am naive enough to announce that, in a month, I will be going on a cruise for a week. It would not be surprising if a user who reads my Facebook feed and works in a travel agency contacts me to let me know about some cruise-related deals. Nor should I be surprised at the risk of my house being broken into during the one-week absence I announced. Both the criminal and the travel agent used my personal information, but I was the one who made it public. This is personal information that I shared on Facebook with my friends and followers, which is the service that the social network offers. So I made that information public.
Let me go back to my questions. Both scenarios describe realistic situations. Who is responsible for defining the granularity of personal information? Each type of company requires different categories of information. In addition, to the extent that a transaction depends on the expertise of the company—such as Amazon—of which I am a customer, I do not expect that company to sell my personal information to another company for purposes, including commercial solicitation, other than those established in my relationship with Amazon, that is, buying books.
Which role do you think is better, or should we consider a mix of both?
Perhaps Mr. Therrien could answer first.