Thank you very much for that question.
There were two full media training sessions. There was a communications plan that was developed. There were a range of communications products, including graphics and videos, to help communicate the supports that were available to small businesses. These were used across a wide range of media, including social media platforms, to reach as many Canadians as possible.
In the material that I provided, you will see a video transcript that I used. It's written in plain language as a way to help, as clearly and as succinctly as possible, to provide information, I hoped, as simply as possible to Canadians at the time.
There were a lot of initiatives at the time. I think we all remember. I listed a range of them, whether they were the HST or GST and customs duty deferrals, which millions of businesses were able to use. How did they help? They helped them meet their cash flow shortage at the time. There were the small business loans. The eligibility requirements that were in that program needed to be clearly shared with Canadian businesses so that they could access it.
There was the 75% wage subsidy. Colleagues here may remember that the threshold changed and evolved in the early days of the pandemic in response to what businesses were telling us at the time. Again, to ensure that there was integrity and to ensure that businesses were able to apply and receive that support, we had to be able to provide information in a very clear way. The communications plan looked at how we might do that and whom we needed to reach.
In my office and my department, there were calls every day at eleven o'clock. In those eleven o'clock calls, businesses, chambers of commerce and business associations shared with us what was happening on the ground and the iterations that we might have to consider making. That was in addition to many in this room, members of Parliament, who shared with us their experiences.
The services and the products were prepared to help us get this very important and critical information to the very people who mattered the most: Canadians and Canadian small businesses.