Thank you for the question.
In terms of preaching to the converted, or encouraging people who are already converted and are members of fitness organizations, certainly the postcards that we are sending out are on behalf of members of our facilities. And that's not just the commercial industries. YMCAs across Canada and municipal organizations have also signed up and are receiving and distributing these cards. Certainly they are converted, and they've seen the benefits of exercise. We believe that if the government sends a message, just as they're doing to Canadian families with the children's fitness tax credit, that they believe in this and they support it, this will also encourage others to get involved.
There's continual talk about putting a sin tax on food, or on bad foods, that our children are eating, or adults, to try to discourage it. We think it is a better idea to have positive reinforcement from the government and to reward people who do take care of their health, and we believe that's what this initiative will undertake.