The government can do a lot to help the media and culture. First, everyone is thinking about a program to support self-employed workers in a longer term, meaning a program other than the CERB, either a variation of it or a guaranteed minimum income. Now, as we know, establishing a new program can take time. So we have to make sure that, when the eight additional weeks are over at the end of August, the workers do not find themselves with no income. In fact, at the moment, they really need the CERB. It is allowing them to pay their rent, buy food and feed their families. I am really asking you all to keep that in mind. It is very important. Our people are going to need that income for a lot longer.
Specifically with regard to the media, there are also a number of measures that the government can take. I remember that, when the payroll tax credit for the print media was established, the expert panel and the Senate committee recommended that the base level of eligible payroll be raised and that the tax credit be set at 35% rather than 25%. In the current crisis, it is even more urgent to do that. I would even suggest extending it to newsrooms and the broadcasting media, which are also currently experiencing a major drop in advertising revenue.
Finally—and this goes for culture and the media alike—as the current crisis is going to give rise to a crisis in public finances, I believe that Canada no longer has the luxury to do without revenue from the tech giants, either through income tax, other taxes, or even by introducing new mechanisms. Digital should provide opportunities for culture and for the media. The giants are occupying so much space at the moment that they are preventing the growth of our media and our culture. They are threatening the very existence of our media. They must therefore contribute to our system in the same way as Canadian stakeholders do.