Point taken there.
How does supporting fitness businesses fit into that? I'll tell you why I'm asking. I have a number of your members in the community here in London, Ontario, including GoodLife, that have reached out to me to make the case for federal funding. There are different ways to look at an ask like that. I have constituents who would, I think, rightly say—maybe critically but still it's a fair question to ask—why would a company like GoodLife, which is an enormous Canadian company and is very successful, with deep pockets it would seem, need federal support? What does your industry council have to say about that? I'm not speaking specifically about GoodLife, but about fitness businesses in that general vein.