Ethnic media is vital to the integration of new Canadians into our society, and many immigrants rely on ethnic media as their source of news. For many, ethnic media is their only form of information. COVID-19 has shown the importance of having a strong ethnic press. Despite the purchasing power of minority communities, it can be difficult for advertisers to put together a comprehensive ad campaign that touches ethnic media in several languages.
Unlike large English and French chains such as Postmedia, Torstar and Quebecor, which can be syndicated across several papers, websites and platforms, ethnic media has to be engaged one outlet at a time. Ethnic media has been transitioning to digital and new revenue streams, but there must be assistance so that ethnic media has enough runway to retool their organizations for their news space, particularly since print revenue is drying up and digital revenue is not replacing it on a dollar-for-dollar basis.
In budget 2018, the government put out $50 million to help the media. That was for five years, which means $10 million per year. From that $10 million, the ethnic press received only $600,000. The problem is that we have 900 outlets in Canada from coast to coast. The $600,000 that we received was enough only to give a very small portion to only 53 outlets. We received about 270 applications. You understand how difficult it was to deal with that and cut someone without any reason, because we didn't have the funds.
This is the only reason I am appearing today, to ask if it's possible at least for the ethnic media to get a one-time amount of at least $7 million in order to be accurate and help our members who are serving almost 40% of all Canadians.
At this point, I want to bring to your attention that the ethnic media has faced profound revenue loss, and cutbacks have already taken place. In fact, 42% of the workforce has been laid off, and without further assistance a further 21% will be cut. The ethnic media has seen revenue declining by 62%. In fact, right now, at this point, I can assure you that revenue has been cut 100%. Those outlets that continue printing are printing only because the publisher can pay the amounts they need in order to continue. More revenue decreases will soon be seen. The 62% loss includes all members, and the numbers are propped up by monthly publications with pre-sales. Actually, for publications, from the equation revenues are down 71%.
Pandemic relief efforts have had little impact on the ethnic press. Of our members, 89% knew about the Canada emergency wage subsidy, and 68% do not qualify. While 93% of members were aware of the Canada emergency business account, 76% of them do not qualify. A top-up of aid to publishers, the Canada periodical fund, was announced for those who received it in 2019, but 84% of members do not receive aid to publishers and don't qualify to get that amount.
Government aid has not reached most ethnic press outlets. Of our members, 73% reported that the Government of Canada has not placed ads with their publication; 84% reported that their provincial government has not taken ads; 84% reported that they have received no ad spending from municipalities; and 92% reported that no ads were placed by a different public organization.
The outlook is bleak for ethnic media: 51% of outlets will close within the next six months; 62% indicated that without significant intervention they would close up within a year; 33% said they could hang on for fewer than another three months; 80% said they will need to halt publication within six months; 11% indicated they could go another 365 days without targeted aid before they'd need to close. Under the present circumstances, 34% simply did not know how long they would be able to survive.