Thank you very much.
Good morning, honourable members of the committee, and thank you for the opportunity for me to speak to you today.
My name is Firdaus Kharas. I'm a social entrepreneur, humanitarian media producer, mass communicator and the founder of Chocolate Moose Media here in Ottawa.
For 30 years, from Ottawa, I have created media to improve the human condition. Most Canadians do not know my work because most of it has been used outside of Canada. My work has addressed more than 20 diseases, domestic and sexual violence, refugee protection, anti-racism, children's rights, human rights, violence reduction and many other urgent social issues. I have created or co-created 5,200 media productions on 110 topics in hundreds of language versions, which have been used, as far as I know, in 198 countries and territories. My media carries no copyright. It is free to view, download, broadcast, share, translate and use. From my home in Ottawa, I have reached hundreds of millions of people.
Right now, my four Ebola-related videos on containment, prevention, stigma and safe funerals are being used in the Democratic Republic of the Congo and Uganda. They exist in over 20 African languages. That is not theory. That is using communication tools locally to do a critical job.
Today, I want to make three concrete recommendations about communication and public money.
First, communication is not a soft expense. It is not an afterthought. It is infrastructure. In health, we fund vaccines, doctors, nurses, medicines, hospitals, emergency supplies, protective gear and logistics. All of those things matter, but every one of those investments depends on one prior fact: People must know what to do.
Since this is the finance committee, let me put it in budgetary terms. Prevention communication is cost avoidance. It prevents the much larger costs that arrive after failure. It is far cheaper to prevent a disease than to treat people.
Ebola is the clearest example. A few days ago, the WHO and Africa CDC requested $518 million U.S. to respond to the current Ebola outbreak. That does not include other organizations' asks, like the Red Cross's 29 million Swiss francs. Canada has already announced $8 million and may be asked to contribute more.
Nearly all of that $518 million and more will be spent on doctors, nurses, isolation, medicines, protective equipment, transport, supplies and logistics. All of those things become necessary only after the virus has entered a body. That is too late. Cost per case prevented is a few cents, but cost per case after infection ranges from several thousand to over $1 million, yet very little public money is spent to stop people from becoming infected in the first place. Thousands might die unnecessarily. That is morally reprehensible and financially irrational.
It is much cheaper to prevent HIV than it is to treat it for a lifetime. It is much cheaper to prevent malaria than to hospitalize a child. It is vastly cheaper to have Ebola prevention adopted by at-risk people than to trace infections, isolate patients, transport and employ medical teams, treat the sick and safely bury the dead. We can be leaders in having a prevention focus.
Here's my first concrete recommendation: Canada should not fund any major disease response unless at least 25% of Canada's contribution is dedicated to prevention, public education and behaviour change communications.
Second, communication is not only needed in public health. This is exactly the wrong time for us as a country to weaken diplomacy. Diplomats are not ceremonial figures. They are Canada's negotiators, listeners, relationship builders and early warning systems overseas. They are Canada's communicators.
I have travelled to 146 countries. I have frequently interacted with Global Affairs Canada and our missions overseas. I have seen the value of Canada's voice overseas. I have also seen what happens when that voice is too small, too thinly staffed or totally absent. Canada cannot project its values, defend its interests, build alliances, help citizens respond to crises or compete with authoritarian narratives if it fires the very people and weakens the very institution responsible for doing that work.
Here's my second concrete recommendation: This committee should stop the cutbacks to GAC and recommend an increase in GAC's allocation in the next federal budget.
Third, Canada's spending on creative industries and culture is not keeping up with reality. We spend hundreds of millions of dollars of public money on feature films and television series. I support Canadian films. I support Canadian television. Canadian culture matters—