Thank you very much.
Mark Bonnell and Lorne Bonnell are here representing Mariner Seafoods. This presentation is by Olin Gregan, who is the executive director of the P.E.I. Seafood Processors Association and who is stuck in Halifax due to bad weather.
I would like to thank the committee for the opportunity to present a narrative on behalf of the P.E.I. Seafood Processors Association.
As an association, we represent 90% of the lobster processing capacity on the island, both mussel and oyster growers and crab processing.
Undeniably we have the opportunity to be operating our businesses amid some of the most beautiful and fertile lands in the world and with the view of some of the richest and most bountiful pristine waters known within the seafood industry.
I am a firm believer that the commercial fishery has three distinct partners: harvesters, processors, and both levels of government. Through this presentation my comments should in no way be interpreted as speaking for our other industry partners, except in passing reference or with respect to a direct impact on our business.
Also through this paper, do not misconstrue any thoughts or sentences as a pointing of fingers, because there is much blame to go around, so we must just accept the share and move toward trying to better the industry as seamlessly as possible.
Commercially on the Island we have every species of fish, from smelt to tuna, crossing our docks through the ice-free months of the year. When fisheries are unfolding and ongoing in our coastal communities, there is the unmistakable look and feel of community pride, involvement, and prosperity, with all the people seemingly in some type of a hurry because of the varying needs of the local catches and the noise of vessel engines at dockside that are sometimes drowned out by the squealing of tires from the new half-tons--the sounds and signs of another lobster, herring, or crab season.
This industry of more than a century has managed to spin off hundreds of millions of dollars to the coffers of the federal, provincial, and municipal governments of the day, and it has created ways of lives and livings that are interwoven into the Island fabric.
But these positive indicators are now becoming shallow looks, feels, and sounds. Our lobster industry is broken, and it certainly needs to be revived to the levels that it has known and enjoyed in previous times.
As industry partners, we must develop a vehicle to dialogue properly, establish new...and re-establish with others the trust factor that is necessary and evident in any successful partnership.
Our lobster fishery is arguably the most valuable fishery in Canada. It is a billion-dollar industry in Atlantic Canada, and in many areas and communities of P.E.I. the seafood sector is the economic engine and the community lubricant. This can't be lost sight of.
We have not paid nor given this fishery the focus and attention it has deserved, and now we are and will be paying a big price for industry complacency. This is a core industry to P.E.I. and Atlantic Canada and it is not going anywhere.
No one person nor company can pick this up and move it west. We now must bring the fishery into the new millennium. We have many new ideas on the local, national, and international front and many new demands and regulations, buzz words, and acronyms within which to operate or be shut down. The costs that are now being downloaded and attributed to our members, such as monitoring, electronic data-inputting, eco-labelling, traceability, catch certificates, and the MSC, will ultimately bankrupt our industry without proper focus, without proper implementation of such, and without a well-thought-out cost-recovery regime.
We have the Canadian dollar that tortures us steadily with its movement, making it nigh impossible to predict yet another impact on our business. This is coupled with the economic snowstorm that nobody really understands or knows how to wrestle to the ground.
We are now in the unenviable position of 30 days away from the opening of the Cadillac shellfish industry in the country with the operational moneys needed for a Lada.
The seafood industry is not the only industry that is being looked at with jaundiced eyes by the lending institutions, but we are and will be feeling the brunt of their belt-tightening decisions around the advancement of funds and credit lines.
Fishers are fearing prices at break-even levels. We hope this does not come to pass. In fact, we are telling our clients that our fishers and our businesses cannot continue under such strain, frustration, and anxiety.
As a processing sector, we have a myriad of meetings, internally as well as with both levels of government, to discuss and share ideas. But in 2009—30 days from the beginning—the fishery will begin with much uncertainty. Our employees are expecting the same employment opportunities as in previous years, and this is what we are expecting to provide. Without this continuity in our operations, our facilities are doomed to failure and closures. Unfortunately, there is a whole industry, as we know it, in peril.
Difficult times such as these can and may show us a new direction. We must design a strategy to deal with stagnant inventory and cashflow challenges. Along with our basic product forms, we must start to develop new products. We need new market research studies. We need new marketing and product promotion initiatives. Conceptually, nothing I have said here is new, but to an industry that has not had a new commercially viable product introduced since the lobster popsicle 25 years ago, these are very new ideas to be discussing and then trying to implement.
This is the time for the industry to pause, discuss, understand, and hopefully agree on the need for proper change; the need for understanding our clients' and customers' wants, needs, and wishes; the design of a fishing plan that understands and addresses those wants, needs, and wishes through new marketing and merchandising campaigns; the design of a plan that allows for product development to satisfy societal changes; and the design of a plan that allows for technological change and advancement.
As an association, we have just recently introduced to our members, as well as some select government people, a concept paper with some strategic initiatives to try to revitalize the lobster industry. At best, after discussions and rewrites, it will be at least a three-year to five-year plan. But it must be done. Change usually requires time, and most are averse to change, so there is a nurturing process to endure.
At times such as these, we must look to governments for both monetary and directional assistance with the changes that need to be introduced. There must be tough decisions made that will probably cost a vote, either land-based or water-based, but political fisheries have no place in the economy we now find ourselves playing in. The reality is that the vote is the biggest hurdle to overcome, as the fishery always has been a very valuable political tool in all levels, as the 200-mile limit has shown us time after time.
As processors, we must do a better job in our facilities. We must revisit and invest in our commitment to quality. We must have better dialogue and discussions with the harvesters who are bringing us the raw materials. It is essential that they not feel alienated from what is happening to their catches and that they feel part of the highway to market. We must have better dialogue with DFO officials. We must present our cases and points of view better through the advisory committee process. We must stop testing the tried and true method for business failure by paying the most and selling for the least. We simply must implement and adhere to good business practices. We must decide it is okay to make money.
There are other Island seafood processors, such as the mussel processors, who are operating without much fanfare, but certainly their operations are diamonds in the rough. Left to their own devices for the most part, they have developed this aquaculture fishery to levels that now represent $67 million and 80% of the mussel growers and processed mussels in North America. They have achieved these levels of growth and process in a short 30 years, levels that have not been achieved by other areas such as Europe and New Zealand in more than 100 years of operation.
Forty million pounds of mussels require a lot of support material, packaging, services, and variable spinoffs in many communities throughout the Island. These facilities provide many Islanders the opportunity to work within their home communities through the year, as well as allowing their $10 million to $12 million payroll to be injected into the communities. Young Islanders see this part of the seafood industry now as something they can identify with, as the industry is young, growing methodically, and certainly sustainable.
As of late, this part of the industry has also been taking advantage of NRC, the PEI Atlantic Shrimp Corporation and the processing association to develop projects that are vital to the industry with respect to health claims and omega-3s. All of this looks very positive for the aquaculture side of our association.
In closing, it is absolutely critical that we design a new strategy. We must develop trust so that discussions have meaning and merit, as opposed to disdain and malcontent. This may suggest a liaison of neutrality between the partners that have the wherewithal to cut through the chaff and the smoke and then suggest the path.
Again, the Prince Edward Island Seafood Processors Association and I thank you for this opportunity.