In terms of the work that's been done on markets for redfish, that's been done largely by the Atlantic Groundfish Council. We've had some funding from the federal government to do that, which started in 2020.
We were going down one sort of path in 2020. We were expecting the fish to be larger, and we were looking at trying to develop a market in Europe, trying to position ourselves differently than European redfish were, where there's really a lack of consumer confidence in Europe because of the way they've been mismanaged. That work had to shift when we saw that the fish weren't getting any bigger.
That led us to try to develop a brand for Canadian redfish and other groundfish species in working with a communications and promotion marketing agency. We've been focusing largely on China and Korea. In China, they already have a market for whole small fish, so we're trying to position our fish there. In Korea as well, there is a market. As a loss leader, they sell whole small fish in restaurants. We're trying to develop a brand that has a value, so that it's beneficial from an economic perspective for Canadian fishermen to be able to extract the maximum value out of this fishery.