You know, the price of commodities is so small when you're talking about micronutrients, for example, that really the bulk of the investment is in delivery through health systems and other things, which we do need to be building up. By the way, it's literally two capsules a year--one in the spring and one in the fall. That's it. That's why we've been doing them in partnership with UNICEF through child health days.
Have you heard of these child health days? There are campaigns that are supported by national governments and INGOs and aid organizations. You go out and kind of grab all the moms and kids. You do social mobilization; you get the word out, and moms and kids come. Oftentimes they will be linked with immunization campaigns, or in the past they were linked with polio updates or with bed-net distribution, and you kind of do this social mobilization whereby you bring families together for that one-stop shopping. Apparently, if you go it's enough to bring tears to your eyes, because it's a massive sort of campaign.
Now there's more of a move to really integrate them within health systems, particularly the health systems that are valued by the Muskoka Initiative investments. You can reach people close to home, at the district or community health posts at the farthest mile. You have hospitals in cities and district clinics. Then you have these remote health posts that reach families where they live. This sort of stuff needs to be integrated within that sort of last-mile approach.