Sierra Leone is a place where there are many opportunities to help a lot of lives. It's a very poor country. The average GDP is only about $1,000 a person per year, and there's not a lot of good wealth dispersion, so it's a very tough place to operate. There are a lot of very poor kids, a lot of orphans. But it's a place with a lot of hope.
One of the criteria we had as a charity going in was to find a country in which we believed the government was doing the right things to allow an economy to thrive, if the right businesses and the right charities came in and actually started making a difference. We felt Sierra Leone was one of those countries, and that's proving itself to be true.
On the charity side of things and the building schools side of things, we found it difficult to raise funding. It's easy for me to raise money in business, to convince people that I'm going to give them a return. It's very challenging for me to raise money for charities—telling them “you're not going to make any money from this”.
One of my frustrations operating in Sierra Leone is that the only major businesses I have an opportunity to go to, asking for money to help support schools that we may want to build, are British companies. It would be a lot easier for me to go to a Canadian company that I know, because I do business in the Canadian industry, and say, how be we partner up? It's just not an opportunity that I have.