Obviously, agribusiness is a big area. Again, I don't think it necessarily means large, corporatized farms. I think what we're talking about here is how you can help small-holder farmers aggregate their input in an intelligent way and get value out of it. We're seeing a lot of experiments, and French beans is an example. I've talked about honey, and we're seeing this in cotton in West Africa, in Côte d'Ivoire. We see it in rice and we see it in sesame seed. What it requires is a willing entrepreneur who's able to bring global expertise, which goes back to the issue of knowledge transfer.
I think part of what we require in the developing world is the best knowledge in the world. One of the severest forms of marginalization is marginalization from the global knowledge society, where your knowledge horizon is simply what you've inherited, not what is known in the world. So what does it take for us to be able to bring the best knowledge in management techniques in agribusiness to the developing world? That's the challenge I think we have to confront. If we're not willing to bring global standards of excellence to these issues in the developing world, that is simply to say it's “good enough for Africa” or “good enough for Asia”, and we don't think that's tenable.
We think that where Canada has gold standard practices that can be brought to bear, they should be, with a development mindset involved.