Ultimately, we find that oftentimes—and I think this was mentioned in the first suite of speakers this morning—working with religious leaders and community leaders, most of whom are male, is actually a very good way of highlighting why change is important and what the benefit is to the family, the community, if girls are empowered.
Certainly, we've seen this in northern Nigeria where we have been working in the same areas where you see Boko Haram, for example, and a number of the communities.... I think you saw that with the parents of the young girls who were kidnapped. It was the fathers as well as the mothers who were saying that they wanted their daughters to be educated and that for them it was the future, which made what happened to them all the more heartrending. We also heard that in urban settings they've seen a decrease in the number of child marriages, in large part because the norm had shifted, as my colleague from CARE talked about. When you see around you that more children are going to school and more girls are going to school, then the norm shifts. Really, it is through this constant engagement and repetition of the importance of education and the opportunities that girls being educated can bring not only to themselves but also to their communities and to their families that will really be the tipping point for change when it comes to empowerment.
If you just focus the message narrowly on that individual girl's empowerment, you're likely not to be as successful, to be honest, as if you contextualized it within how it will be a betterment for family and community as a whole.