There are a number of ways, but the messaging has to come from the people on the ground, for example, getting leaders of the various communities to come together, extolling Canada, being welcoming, and basically messaging how important it is to have inclusivity, to work together for all segments of the community, to build the communities that they're living in, to think in terms of what they can contribute to make Canada better. The types of things that are positive in their outlook, that would give people a sense of belonging, are the types of things that we should be thinking about as powerful messages. We should enlist the leadership of the various ethnic and religious communities in this campaign. It has to be a massive one. It has to be something in which the political leaders of our country are heavily invested so they know that this is not just some fringe group but that it speaks to the totality of the country.
On December 2nd, 2014. See this statement in context.