Thank you very much, Mr. Chair.
Thank you to the committee for the opportunity to appear today to discuss the important issue of Canada's engagement with Asia.
My name is Stewart Beck. I am president and CEO of the Asia Pacific Foundation of Canada, a not-for-profit organization established by an act of Parliament in 1984, and a leader in the research and analysis on Canada-Asia relations for over 30 years. Our mission is to be Canada's catalyst for engagement with Asia, and Asia's bridge to Canada.
First, let me provide a brief overview of my Asia-related background and experience. Prior to joining APF Canada, I served as Canadian high commissioner to India, with concurrent accreditation as ambassador to Bhutan and Nepal. I joined Canada's Department of External Affairs and International Trade, now Global Affairs Canada, in 1982. I served abroad in the United States, Taiwan, and the People's Republic of China. I was consul general in Shanghai, and prior to my posting to India, I was consul general in San Francisco. In Ottawa, I held a number of senior positions, including director general of the North Asia bureau; director general responsible for senior management and rotational assignments; and assistant deputy minister for international business development, investment, and innovation.
Today let me start by underscoring the importance of Asia to Canadians and to Canada. My focus will be on economics and non-traditional security threats, as there are two very competent and capable witnesses speaking with you today who will, I'm sure, address security issues in the region. They are my former colleague Marius—it's good to see you, Marius—and my good friend Jim Boutilier.
The rise of Asia marks one of the defining shifts of the 21st century. Asia will soon represent 44% of the world's gross domestic product, 54% of the global middle class, and 42% of the world's total consumption. As we consider the region it is important to remember that while China is certainly the player to watch, Asia is not a monolithic entity. Asia is not China; it's a region comprising multiple types of economies, styles of governance, and geopolitical realities. A one-size-fits-all approach will not advance Canada's interests in the region.
The growing significance of Asia underscores the need for Canada to strategically deepen and diversify its existing partnerships in the region, which is a fast-changing, complex, and increasingly competitive environment. The timing could not be better. The wave of isolationist, national rhetoric that has been sweeping the U.S. and Europe has sent a chill through legacy alliances and trusted relationships in the Asia Pacific. As these countries look for new friends, Canada is receiving renewed attention for its social and economic openness, transparent business culture, and good governance.
I am pleased to see that the Government of Canada is responding to this dramatic global shift by accelerating its engagement with Asia, making trade with China and India a pillar of its overseas agenda, and launching foreign trade missions and negotiating free trade agreements with renewed enthusiasm. My colleague Hugh Stephens will speak in more detail to you later today about these initiatives, but we are all encouraged by the renewed activity around CPTPP, China, ASEAN, and of course, NAFTA.
To date, Canada has been fortunate to have sources of growth and stability in traditional partners such as the United States and Europe. These partnerships should not and must not be ignored. But the Government of Canada has a pressing opportunity to articulate a more targeted and strategic approach to engaging Asia that both advances Canadian national interests and contributes to the sustainable development and growth of the region.
To assist the Government of Canada in this endeavour, APF Canada released a strategic paper over a year ago that outlines a series of recommendations for the government to consider as it articulates its response to the rise of Asia. The strategy paper is entitled “Building Blocks for a Canada-Asia Strategy” and is available on our website. We've identified five key drivers of change and growth in the Asia Pacific region and the challenges and opportunities they present for Canada. Today I'd like to focus on two: technology and innovation, and demographics.
Perhaps the most significant development in the Asia Pacific this decade is the socio-economic levelling effect of the Internet. The increase in Internet usage is completely transforming domestic and traditional market economies into global and digital ones, as we see in the recent upsurge in e-commerce sales. From 2013 to 2018, Asia's e-commerce sales are expected to double to $854 billion. In China alone, the e-commerce market has grown 50% annually since 2011 and has already passed that of the United States to become the world's largest online market.
Meanwhile, Asia is rapidly becoming a global hub for technology and innovation. Asian businesses and governments are looking for opportunities to learn from partners in Canada how to establish healthy innovation ecosystems and how to catalyze entrepreneurship. The Government of Canada's investment in innovation superclusters is a strong domestic growth strategy, but imagine if we align these domestic investments with our relationships in Asia.
A redefinition of demographics in Asia is another driver of change in the region. In developed economies such as Singapore, Hong Kong, Taiwan, South Korea, and Japan, elderly populations will soon dominate. Investment boosts in national pensions, health care, and research in medical technology have already started as governments prepare to meet the demands of the elderly. We must ask ourselves how Canada can leverage its own expertise to take advantage of these new opportunities.
Developing countries in south and Southeast Asia, on the other hand, are experiencing youth bulge populations, with almost half of the Southeast Asian population expected to be under 30 years of age by 2020. In the same year, India is projected to become the world's youngest country, with 64% of its population in the working age group. Canada can help address the shortage of skilled workers in south Asia and parts of Southeast Asia while also helping governments address the potential risks associated with large unemployed youth populations.
Meanwhile, middle-class growth and urbanization in Asia create a further set of opportunities and challenges for Canada. Higher-earning households can now spend greater amounts on international travel and luxury items, many imported from abroad. Asian parents are sending their children overseas for a higher education, primarily to welcoming, English-speaking western countries like Canada.
We have also seen a positive trend in the rising demand in food products imported from trusted sources. Wealthier populations, particularly in India, are simply eating more vegetable proteins like pulses every day, with associated pressures on regional water security becoming increasingly urgent.
On the home front, research and surveys conducted by APF Canada over the past 10 years indicate that there is a knowledge gap among Canadians regarding countries in Asia and that few Canadians have been exposed to Asia or Asian business culture. To narrow this knowledge gap, we must invest in young people, supporting programs for youth to study and work in Asian countries. Canada's youth are keen for the challenge. Our latest APF Canada national opinion poll on Canadian millennials' views on Asia found that millennials are more positive about Asia in general and more engaged with the region through work, travel, language, and social networks than generation X, the baby boomers, and the older generation. The good news for the Canadian government is that our millennials are more likely to be receptive to a pro-engagement policy than their elders. Younger millennials, in particular, tend to be more open-minded and interested in the Asia opportunity. This poll can be found on our website.
In summary, Asia has just not been on our radar screen, and we have had little or no reason or desire to connect. The result is that our market share of total imports in Asia is 1.02%. The share in Australia and Germany, by comparison, is almost 4%, and for the U.S. it is almost 10%.
The time is now for us to diversify our interests and pursue the growth opportunities perceived by the Asian century. To do so, we will need a strategy and the Government of Canada's leadership in the development and implementation of the strategy.
Thank you for allowing me to spend a few minutes with you today.
I am happy to take any questions.