If I may specifically call on the example of how we started our work in certain countries, we started by addressing sexual exploitation of minors. This was in private homes. This was in brothels. This was in places specifically designated for this. We started by reducing violence in those places, and we succeeded. We were able to bring down the prevalence of minors being forced into prostitution from 88% to 1.6%.
We saw that as the perpetrators realized this investment was going in a different direction, they got creative. That is how they moved to the online space. Now with the pandemic, we have seen they have become more creative than ever. They have realized they can explore different sites and make sure they make them a lot more challenging to navigate, identify and rescue, or even get the perpetrator who is exploiting children this way.
We have relied heavily on technology to make sure we are a step ahead of the perpetrators, to make sure we can impact change. Investment in that space is so crucial. Now more than ever, everyone is relying on this high bandwidth Internet, which makes it so easy and so cheap to access, plus the time.... The fact that everybody is working from home also makes it possible for them to have this as a side hustle in generating income and also exploiting children. So yes, that is a crucial investment.
What I think is important is also to be able to influence the space where the government can influence, ensuring that countries that are using certain websites that very categorically invest and ensure they are having online explicit content that is exploiting children. There are ways we can halt those like Pornhub, for instance. It took years before Pornhub and the issues around that were addressed. I think now is the time to invest in that space and also address the problem.