Thank you for the question.
I would start by saying that awareness is really key here. The more awareness there is of opportunities and the more contact there is between Canadian firms and markets in Asia, the more evident it becomes where the opportunities really are.
The obstacle of the world's biggest market, just south of the border, which speaks the same languages and is culturally very familiar, is, of course, difficult to overcome, and it's difficult to convince the private sector to put in the work to identify opportunities abroad.
Consistently, the story of economic development and growth in Asia is largely a result of the region being very committed to development and being, on the whole, quite business-friendly. I think once work has been done, the opportunities will be evident. There are a number of success stories of Canadian companies, both larger and smaller, that have very effectively expanded into the Indo-Pacific.
The framework for doing this, the groundwork, has been done by the trade commissions, for example. The trade missions are important. The business councils are all standing by and ready to work. It is fundamentally a matter of awareness as well, though, and the messaging needs to be made more clearly that there are a lot of opportunities for Canada's private sector in Asia and that there are a lot of resources already available to support that transition.