In thinking outside of the box about ways that we can combat Russian influence in Serbia, Montenegro and North Macedonia, we've taken a look at where Russia plays a niche role. We've talked a bit about trying to divest them of their oil and gas dependency, but we've also connected educational institutions to give civic education on anti-disinformation. We have been encouraging companies to enter the energy sector, the IT sector or anywhere that we see Russia getting a foothold.
We've also launched a few public education campaigns, particularly around disinformation. With Russian disinformation, there's often a seed of truth. Russia likes to celebrate that at the end of World War II, it liberated Belgrade. Sometimes it expands into how it liberated Serbia. We've been quick to point out that it was disproportionately Ukrainian troops that came in to liberate.
By taking a look at where Russia has its hooks in, we've been somewhat successful in being able to rally companies, educational institutions or public affairs to tackle those hooks—and then, of course, bringing in the wider western community to also do the same with their assets.
