It's a very complex business, much more so than most people think. Because really the eligibility is simple, one has to have a source of income and a bank account, it does make the risk quite high. You've seen in Canada alone, American players who have come here thinking that they can make a good go in the payday loan industry. Several have come in and moved out right away because they realize that the risk is high.
Although the fees sound quite steep, by the time you cover expenses, it's not quite as profitable as everyone thinks. It would only be profitable in very big volumes and with very specialized not only systems but the ability to hold cash. Of course collections is a big part of it. Most of the payday loan lenders have very large and specialized call centres, so it's not quite as simple as it might sound.