That's interesting.
In the north, you have to put the people first. I think when it comes to business, if you don't put the people first, you're going to lose them. As hard as it is to find alternative places to go to buy products and to find services, sometimes people will make those difficult decisions not to support a business simply because it is not putting the people first; it's putting its profits ahead of the needs of the people. That just does not work well in the north, as well as in the rest of the world.