Economic reconciliation is critically important. It's important for indigenous communities. It's also an opportunity for them to actively participate in federal procurement.
We're talking about quite significant numbers with the level of procurement activity. It's probably been mentioned that we look at the 5% target as a floor, not a ceiling. If we're able to achieve success, we're talking about significant levels of investment going to indigenous communities. It's evident that the impact would be transformational, so we think it's critically important to drive forward and see if we can make this target a reality.
As it's been mentioned, we are working with partners and working with businesses. It's a collective Government of Canada effort, but if we're able to make progress toward the 5% target, it will make changes.
At an individual enterprise level, our team has worked with an indigenous business called Creative Fire, which does really amazing work in the communications space. After working with our teams and Procurement Assistance Canada, it was able to apply for some of our instruments and, fortunately, got some success. Creative Fire certainly knows that with their business model, it's been quite incredible to increase the number of staff and have more of an impact. We can see positive impacts at the firm level and we think at the community level as well.
In my view, economic reconciliation is critically important.