Mr. Chair, members of the committee, thank you for having me here today.
I'm Charlotte Laramée, chief executive officer of AluQuébec, the aluminum industry cluster. There is much talk about aluminum producers. Today, I'm here to talk to you about the rest of the value chain. I'm here to talk to you about small and medium-sized enterprises, SMEs, processing SMEs that supply the manufacturing sector, and equipment manufacturers that provide aluminum plants with innovative solutions.
These SMEs exist throughout Quebec and Canada. In Canada alone, there are more than 1,700 processing SMEs and over 50 processors, together representing approximately 30,000 jobs. While our equipment manufacturers are able to do business with aluminum smelters worldwide and are major exporters, our processing SMEs are somewhat confined to local markets, particularly because of the price of aluminum.
That's why a buy local policy like buy Canadian can only be applauded. However, the devil is in the details, and the needs on the ground must be taken into account to ensure that the policy is properly implemented. In our opinion, there are three main elements to keep in mind and three elements to understand. The first is the reality of SMEs. The second is how, even today, our calls for tenders and contracts are written. The third is how our aluminum value chain is structured in Canada.
We'll start with the reality of SMEs. For a buy local policy to benefit SMEs, it needs to be on their scale. Businesses, our SMEs, are telling us that the thresholds in the buy Canadian policy may be too high. The contracts are too big. We need to ensure that the scale of the contract is suited to SMEs. Similarly, contracts will certainly be awarded for renovation work, which are also likely to be of less value and may not fall within the framework of the buy Canadian policy. We therefore recommend the government avoid undertaking large showcase projects and instead focus on SME-scale projects so they are accessible to SMEs. Along the same lines, tenders should be divided into smaller batches so several SMEs can seize the business opportunities. Finally, once SMEs have qualified and are listed in the HS code catalogue as eligible to be given priority, it's important to ensure that, regardless of the contract size, they're used properly and given priority access to these business opportunities.
The second point is related to how tenders and contracts are still written today. First, there's the choice of material. Still too often, the choice of materials in tenders is set out, and aluminum is too often not even included. We're not asking for aluminum to be used everywhere. What we're asking the government to do is to use the right material in the right place, while allowing contractors the opportunity to demonstrate the appropriateness of the solution.
Tenders also still too often favour the lowest bidder. They should give priority to the total cost of ownership. Aluminum is sometimes more expensive to purchase but is worthy of consideration given that it resists corrosion, requires little maintenance, has a long lifespan and has remarkable end-of-life value. If the buy Canadian policy is to deliver the best value for taxpayers, the cost on the initial invoice cannot be the only thing that matters; the government should consider a product's total cost of ownership.
The last element of this point is risk sharing. You surely know that there's a lot of time between the signing of a contract, its implementation and its completion. The current geopolitical context, with the trade war and the situation in the Middle East, shows how much the price of our raw material is affected.
Just for aluminum, between January and today, the price has increased by 15% to 20%. A contract that was profitable a few months ago may no longer be profitable a few months later, and may even result in a loss. We recommend including escalator clauses in contracts to reflect changes in the value of the raw material.
The third point is related to how our aluminum supply chain is structured in Canada. This value chain is neither Canadian nor American. It's North American. There are things we can't do in Canada, such as plates and foil. We have no rolling mills, for example.
A buy Canadian policy must therefore not isolate us as a country, but rather protect our expertise and allow what we can't produce to be brought in.
However, we'll need to be very careful about the partners we choose. There are partners who play by the same rules we do. Think of Europe or the United States. Other partners, though, have non‑market economies, subsidize their industries, flood our market—even more so since the United States closed its borders—and are completely weakening our value chains here. I'm thinking specifically of China, Turkey and Taiwan. These countries have a huge impact on Canadian extruders in particular. We have a structured value chain in that regard, and this completely weakens our economy and our local businesses.
For SMEs, a buy Canadian policy isn't just a measure; it's a north star giving them guidance on where they can sell, where the business opportunities are and how they can adjust their investments to seize those opportunities. However, when implementing this type of policy, the government must also ensure that the right conditions are in place for our SMEs to seize those business opportunities.
I'll conclude with one last observation. The buy Canadian policy is an excellent initiative. It's ambitious and addresses an urgent situation, so it probably won't be perfect. What we're asking is that you work with the industry so that the policy remains flexible, responsive, and can adjust as necessary.
I'll conclude by saying that our SMEs and aluminum industry are not looking to be saved. What we want are business opportunities and predictability, and the ability to compete in a free trade market on a level playing field with partners. This policy truly makes it possible to prevent the erosion of the strategic Canadian value chain that is aluminum, and I want to thank you for that. The aluminum value chain serves critical sectors such as defence, aerospace, the Far North, infrastructure and construction. When the government talks about buying Canadian, the issue is this: Does it want to simply promote buying local or to ensure the sustainability of a key industry for years to come? Thank you.