That's a great question.
If you noticed, I'm a little more positive today, and that's one of the main reasons. It's been tough on Canadians, tough on small business, tough on our employees and tough on everyone in this room. It was a long grind, and we're so very pleased that the members ratified the agreement. As I said earlier, it's not a perfect deal. No one gets a perfect deal. There's give and take. You make concessions. They make concessions. This is one of the first negotiated deals at the table in decades for us.
As I said before, most of our previous labour interactions went into arbitration where a judge decides, and they're great people but in a very narrow way. You don't get any change coming out of that, good or bad, for employees or for the company. This one will bring change.
An example is weekend delivery. We've been without that while the competition has been doing it. We think that weekend delivery will be as much as 25% of total volume over the next five to seven years. It's like 7%, 8% or 10% right now, but you have to have it. You have to have it in your portfolio. This is a five-year deal. Typically we had four-year deals, and this is five. It gives us more stability out to 2029.
This is what allows, at least potentially, customers to come back to us. It's not going to be easy. We're going to have to work hard to get their trust, and I can assure you that our sales team is out there working hard on that with all these new programs and all the things. It gives customers some confidence, especially small businesses. They were hurt more than anybody. We really want to partner with them, help them with pricing, help them with programs and how to set up their websites. There might be some advertising in our network. We're looking at a whole revenue stream around media. Think of post offices with an electronic screen advertising small businesses all across Canada, such as from Îles-de-la-Madeleine. You might have somebody doing some great things there, and they'll get exposure across Canada. We do a lot of that with small business.
We are unshackled and refreshed now. I can't say that enough. It's good for our employees, too. They have job security, but they know that transformation is coming. They understand what it's going to be, and we're going to work with them very carefully. These are good-paying jobs and, to the earlier point, they get great benefits, as they should, and great pensions. We need to maintain as many as we can. We'll do it, and we'll give them.... As I said earlier, as people retire and move on in their retirement with their pension and so on, we may not replace every position. That's where we're going to use attrition to get our numbers down. We're going to be very careful.
The team is so excited, I can't put it in words. The mountains that have been moved were felt to be immovable, to be honest with you, for years and decades really. We're ready to go. This is our moment.