To be quite honest, I think they'd be very naïve if they did not. Sport is one of the major drivers. Young people, broadly speaking, want to play sport, whether it's a team sport or some of the less structured sports. Dance is one that we are looking at very carefully now. There are a lot of young boys who are taking dancing, which in terms of physical activity is absolutely fine.
Going back to the point you made about bureaucrats tending to be risk averse, they're no different here than in Canada. But we've overcome that, and they are now joining in a very positive way.
On the other point, if you can't measure it, I don't think you can manage it. In that sense, we have to have these measurements. I don't think measurements are an end in themselves, but they're a very good guide to whether you're actually achieving your objectives.