It's not the intent of the bill to interfere with information at retail. By removing the advertising described in paragraph 22(2)(b), we will no longer allow publications in Canada, as Mr. Glover was showing earlier. That's the intent; it's not to impact at the retail level.
There are still a number of opportunities for the industry to advertise. One is direct mail to an adult; another is signs at retail to show price and availability. Health Canada does have further regulatory authority, should it become necessary.