In the baking industry, our breads and rolls segment has essentially been trans fat free since the late 1990s, when we switched over to using a liquid oil. The challenge has been with the need for a hard fat for lamination purposes, in puff pastries, etc. The choice fat that the industry has been utilitizing has been a palm oil-based fat, which is a high-saturate fat. That's not the alternative we want, but it's what is available in the marketplace currently.
Evidence of meeting #15 for Health in the 40th Parliament, 3rd session. (The original version is on Parliament’s site, as are the minutes.) The winning word was industry.
A recording is available from Parliament.