Thank you very much.
First I want to say, Mr. Shepherd, please accept my condolences on what has happened to your child.
I want to ask a couple of questions.
If Red Bull is not supposed to be good for children, and you say that children should not take it, why is it that Red Bull, up until adverse reporting occurred, had been marketing to children? That's the first question I need to ask.
Secondly, if Red Bull or very highly caffeinated energy drinks are not supposed to be used with alcohol, surely when a product is marketed with vodka in most bars you should know that this is marketing with alcohol. Due diligence would ensure that it should be said very clearly to people who buy Red Bull for use in a bar that they should not mix it with alcohol. Has either of those things happened?
Also, we talk about labelling and everyone says what the labelling is, but what if labelling is not clear? If a child cannot read a label that says they should not be taking this, or if an adult cannot read a label that says they should not be taking this when they've had five cups of coffee because of the cumulative effect of caffeine, why is that labelling not absolutely clear?
Because I have to tell you, Red Bull is marketed a lot. And I think the issue of exercise is an important one when combined with it, and yet whenever you go to any parade, any athletic event, there is Red Bull, marketing to everyone.
I think the issue of the precautionary principle is extremely important, so I'm going to ask this question of Health Canada. As a result of some of this, given that children are using this product freely, given that it is being sold with alcohol, given that it is being marketed to children who are not told they shouldn't take it, have you begun or do you intend to start adverse reporting mechanisms?