This is year three of the national anti-drug strategy, which targets our young people. I would to thank you for your question, because I think this is one example of an initiative our government has taken from which I see great benefits being achieved. We believe that supporting parents in their efforts to protect their families in their fight against drug use by their children is an effective focus.
The national anti-drug strategy is about prevention and treatment for those with drug dependencies. But we care about preventing people, especially young people, from becoming addicted.
I mentioned in my speech that we had launched a program, an education campaign, entitled “drugs not4me”. One element of that is called “Mirror”, in which a young woman is showing the changes in her face and what not from being addicted. We're finding that these types of investments are having a significant impact on young people through new multimedia networks.
Since the launch of this program, we've had over 21,000 youth become part of this network. We're also finding that youth are interacting with youth within the social media on prevention. It's been very effective in reaching target groups and in getting the message to target groups. We're also seeing that parents are part of the network. They are learning what young people are up against and are dealing with in Canada. That was last year's announcement, and we're seeing the results of that.
This commercial, again, is part of year three. It was designed in partnership with young people. We received their feedback that this was the most effective way to target young people in Canada in the area of prevention. In my view, it's been quite successful.