We gave both messages out at the same time: that there was an election and a referendum process under way. There was the government's referendum information office. They had an advertising campaign and, of course, the proponent and opponent groups had their advertising campaigns that were a little bit more issue-based. So there was a fair amount of information going out. It was being broadcast on television. It was being printed in newspapers. It was on the Internet. It was on the radio. It was certainly being put out there, but in modern society there are a lot of messages being put out every day, and this one didn't seem to be getting through.
On November 17th, 2009. See this statement in context.