It's the time when more voters are paying the most attention. If you or I were sitting in an NGO saying that we have $100,000 to spend on advertising, and what's the best bang for our buck, of course it's when voters are paying the most attention. However, we are now limited by this bill in terms of our ability to get at our issue, which we believe in and which people gave us money for.
On May 28th, 2018. See this statement in context.