People care, but they're constantly having to trade their own data for the things that they need. In terms of political parties being able to make valuable use of this data, I think that's true. I think there's a lot of value to political parties being able to understand the electorate through the kinds of interactions they have on the Internet. However, citizens also deserve the ability to understand how that's working and what data is being collected about them, and, importantly, to have a door open so that they can correct that information when it's wrong. It can unfairly harm certain groups of people in ways that I don't think should be built in to our electoral system.
On June 7th, 2018. See this statement in context.