I think the professionals at Elections Canada would be the first to admit they can improve in that area, and they are making plans to do that in the next election. Voting locations on campus preceded by advertising and making people aware of the requirements to cast a vote, all of that has to go on. We know at that point in the life of a young adult, they are distracted by lots of other things, so it's important to make an extra effort to get out there.
Elections Canada did that, with some considerable effect in the last election, in indigenous communities where previously they were under-represented in terms of their messaging about the importance of voting.
I concur with your general principle. I also think Elections Canada is probably on top of it.