You also stated previously that the role Twitter played in this last American election was quite great, with more users tweeting about the election and the debates. However, for the turnout in that debate.... I'm not saying this is necessarily because Twitter was involved, but it's just an interesting observation that the voter turnout, even though there were so many people engaged with different platforms, was lower.
As for what we've seen in terms of our last election, sometimes this committee has discussed the fact that perhaps because of the breakdown of the consortium model and the fact that we had all these various platforms airing the debate, which people did not expect, we had fewer viewers tuning in, and it was somehow an injustice to the democratic process because people were not as engaged or informed about the leaders and the platforms of the different parties.
Twitter was around then, and people were using Twitter quite a lot. Some of those debates were online. They were in various formats. How do you explain that even though we had the variety—it wasn't created by the consortium—we still had fewer people tuning in? How do we change that?
Ms. Lau, you stated that your job is to target certain markets and not to necessarily reach the broadest viewership with just one model. Our struggle and my struggle on this committee is that I do want to reach the broadest viewership, but I want there to be a way to still target those who do not watch by the regular means.