That's a great question.
There is certainly a problem with Meta in particular. Meta is clearly a player that is doing real damage right now, especially to local news. It's hard for the big chains in Toronto, Ottawa and Montreal, but it's much harder for small towns.
I come from Manitoba, where a number of small towns have a real problem. In my opinion, there are plenty of things we can do. First, there is already a law that could be enforced. I'm not a lawyer, but I see the situation. The big platforms are already distributing news. They're making a lot of money from promotion here in Canada, but Canada is timid. Right now, people are afraid to take on the big American companies in a number of regions. I understand the broader political context, but I'm wondering if timidity has helped us in the last couple of years.
Has timidity been helpful to us?
Has Canada managed to deal with platforms the way it wants to by being timid?
I think it's really useful to know how to act with the major artificial intelligence platforms. Changes are happening quickly. Now, there are major players, such as Google and Meta, but there are also OpenAI, Anthropic, Perplexity AI and Cohere.
If we don't apply restrictions, if we don't exercise our governance, all these players are going to do exactly the same things.