We have to work through trusted messengers in those communities, as I mentioned earlier. I can't show up in a rural community in Canada and be a credible voice for why media and digital literacy is important, why a young person should show up to the polls and vote, or why they should volunteer on behalf of a political campaign. I'm not the right person to do this, but there are messengers in those communities or leaders of those communities who are. There are organizations, and I know one of the prior witnesses in front of this committee runs a civil society group that works across this country with youth groups. She understands who the right people are in those communities to serve as those voices. I think those pathways exist. It's just a matter of identifying the credible people to serve as trusted messengers.
