My thinking around this has shifted over the years. I guess I've become increasingly skeptical about the platforms' willingness to do the right thing and relying on their goodwill. Instead, I've shifted my thinking to these bottom-up responses.
If we can also disincentivize platform behaviour, through what individual users as a collective are demanding of their digital spaces, and if we do the groundwork of engaging civil society organizations, which are those trusted intermediaries to help promote greater levels of digital, AI, media and information literacy, we can have informed users engaging with these platforms.
It's almost like the way we can exert power as consumers. We can adopt some of these individual-level behaviours in the digital spaces. This can incentivize certain things for the platforms but also disincentivize certain kinds of algorithmic promotion, search engine optimization and the kinds of behaviours that may sometimes promote harmful online content.