Yes. I think one of the successes of this election, from our perspective, was in preparing so many information products and making them available to the media so that they could use them. We really did see that. I don't have numbers here to share with the committee, but I was impressed in the early phases of the election at how the media would actively use the products that we made available to them. I had a sense that this was really working well.
Many Canadians listen to local radio or read ethnic newspapers, so yes, there's a growing trend towards social media, but I think it's critical that we maintain the channels through other, more traditional media to reach different communities.