This is somewhat the challenge facing our society and other contemporary societies. Indeed, we're not the only ones trying to address these issues. The world of information has literally exploded. Now that we have AI tools, we're moving to another level. Things are changing dramatically.
One of the recommendations I made in 2022 was to stop looking at content in terms of advertising under the Canada Elections Act, since that's a fairly narrow definition of content, and instead look at it in terms of election communications. I think we're ready for this paradigm shift in the Canada Elections Act. The world of elections, in which traditional communication is based primarily on advertising as we know it, no longer represents the world in which we live.
We need to broaden our perspective a little and review the transparency requirements of the act in terms of election communications. I'm thinking here of authorization statements, which indicate where the content comes from. We need to know who's sending these communications and whether the content is manufactured or real. For our part, the situation requires us to play a role in ensuring that information about the process is well known, widely disseminated, and accurate.
These are therefore significant challenges.