I think that the automotive sector is leading the charge in terms of productivity for a lot of the reasons I talked about earlier. The requirement for us to give price reductions to our customers every single year is something that.... We have five-, seven-, sometimes 10-year projects, and every year we have to give money back. That has trained the automotive industry to constantly be looking for ways to improve productivity, to reduce costs and create a lean culture, unlike any other industry. It's a big reason that I think it's so critical we maintain the automotive industry in Canada, both vehicle assembly and parts, because it brings this powerful, lean thinking and capability to the table. I definitely think that's a big part of it.
I really do recommend that we try to look more sectorally in terms of performance and understand what's happening underneath the data. There's no better way to make data meaningless than to aggregate it. When we put it all together into an average, you lose all the meaningful data around it. Let's understand what's underneath there. When we calculate productivity as a country, it's GDP minus inflation divided by total population. Let's understand the pieces of that a little bit instead of just concluding that productivity in Canadian business is bad.
I talked about the non-business sector. What about early retirees? A whole bunch of people retired early during COVID. They are all in the denominator too. If you are a working-age person and you are not working for a revenue-generating business, you're part of the problem, not part of the solution, to put it bluntly.
Let's understand that a little. Let's understand these other pieces that are driving the numbers. On inflation, the idea that every company could offset the dramatic inflation we've seen over the last few years in their pricing I think is also not realistic. It might make sense in certain businesses when inflation is 1% or 2% that we're taking that off the top, but when you have 7% inflation, as noted in the automotive industry, we are not putting that through.
We're making all these conclusions based on data over the last year or two that had some of these anomalies in it. Let's understand it better. Let's get underneath the data and dig into it to really understand what's happening. Try to get more information from businesses like Linamar and the port authority and other people who are doing dramatic things to improve productivity.
You brought up vehicle assembly. I know for a fact that some of the Canadian factories of the OEMs are their most productive in the world. The GM Oshawa plant is one of their most productive plants in the world, and Toyota is one of their most productive plants in the world. Nobody ever talks about that. We just talk about these aggregate numbers that look bad, when we should be focusing on the things that are going well.