I would also agree with your opening observation that services have been a bit of a hidden gem, and that probably goes for many other countries as well. Sometimes, from a public perspective, we're still seeing the old, more traditional economy—not to lessen the importance of that sector. But services also are very much about the transition the Canadian economy has gone through. Notwithstanding the fact that we have a lot of quality services to offer, roughly 13% of our exports are services-driven, whereas in fact domestic statistics show that services are the key drivers of our national economy. Of that 13%, some 60% flows to the United States.
So the first thing I would say is that we obviously have to open up and diversify our markets globally. That's why we stress, as one of the recommendations, that concluding the Doha development agenda, which is currently taking place at the multilateral trade negotiations level at the WTO, is very important for us. Many of those markets still face huge obstacles, particularly, but not exclusively, developing-country markets that have been much slower to liberalize their services regimes. Even when you have countries taking on commitments in the services area, Canadian companies, like others, also face non-tariff barriers, like licensing problems or having to partner with domestic partners. So you still have to continue to move that boulder forward. That's why we put a lot of emphasis on the government sparing no effort to conclude the multilateral WTO trade talks.
More specifically, the services, also in the WTO—and I had some experience on the ground there, and it was the same thing during my time as ambassador to the WTO.... Mainly there are three market access negotiations currently: agriculture, industrial, and services. Again, services, notwithstanding the huge economic numbers and statistics, both in developed and developing countries, from a process and political point of view, lag far behind the other two sectors. So even at the WTO we have to ensure parity, at least, of those three market access negotiations.
Domestically, as you said, there are different quality standards province by province, different consumer standards, different licensing standards, and different procurement standards. What we have to do internationally we also have to practise here at home. That's why it's important that the government continue to work with the provincial governments in terms of ensuring that those barriers domestically come down, and come down aggressively.