I can respond to that. The first thing is that that's a draconian kind of step. It would involve more investment in the system, to no real advantage to our customers. Because we don't want to meter every minute of their day and how they're using the system, our system is not designed to do that.
You know, 90% of our customers do not exceed their package bandwidth. When we talk about speeds and the OECD study, our top package, which is called Nitro, has a download speed of 100 megabytes per second. So we have packages available to our customers to ensure they don't exceed their usage allowance and to ensure they get the kind of satisfaction they want. It's the 10% of users—whether it's prime-time or non-prime-time or whatever—who account for 60% of our network traffic.
That's the problem we have to deal with, because to go into a senior resident area in Vancouver and basically say to them that we're going to have to double their rates because we're building out a new system serving the area of the University of British Columbia just doesn't make any sense to us.
So we need to get a balance in terms of what we do and how we offer packages to our customers. That's what we're trying to do in all this. If we tried to get into more sophisticated technologies to say that some people downloaded a movie between one and two o'clock in the afternoon and others downloaded at seven or eight o'clock, we'd get a lot more complaints from people saying they're not home in the afternoon to download a movie; they're home at seven at night.