I don't think I can explain it much better.
To go back to one of my initial comments, it's hyper-competitive. There's one thing I will explain. To go back to Mr. Lake's question, you get four stations at one corner and let's say they're all selling at $1 even. One guy goes down to 99.9¢ and it's minutes before everybody else is at 99.9¢. It goes a tenth of a cent at a time and we all follow that. We'd like to be selling at $1, but the guy across the street is selling at 99.9¢, so it goes down slowly. In some markets what happens is this. Let's pick a price of $1. That dollar is based on wholesale gasoline. At midnight tonight my cost of gasoline is going to change. I know now it's going up. So tomorrow morning, when my stations open up in this market, ideally my price is going to be 2¢, I think, plus tax higher tomorrow than today. That's what I want to happen. But if one of the guys on the corner doesn't go up the full 2¢ plus tax and he only goes up 1.5¢ plus tax, then I won't get what I want.