In terms of the contracts, that's a business model by which there is a subsidy for the handset that is acquired by the consumer. Instead of paying the full price for the handset when you purchase the device, you essentially pay it off over time. That is a particular business model that is used in the sector.
In terms of consumer awareness, I think it's very important. The consumer should be fully aware and informed of what that entails when they are purchasing their devices. Consumer transparency of information is extremely important.
All of those issues around transparency and consumer knowledge are being looked at right now in terms of the CRTC. They're having a hearing, a proceeding, on the whole issue of consumer wireless issues and transparency, and knowledge for consumers is one of these issues. I would also point out that competition has been a way of putting new business models into the market, such that companies are now offering different types of business models.