Ultimately the decision to invest or not in digital technologies lies within the firm making its investment. At the same time, for them to increasingly invest in digital technologies is critical for their competitiveness and their ability to innovate, and also in their ability to penetrate new markets as competition is becoming increasingly fierce.
When we compare ourselves to the United States, for example, our firms, as I mentioned in my presentation, invest approximately 58% of what U.S. firms invest in digital technologies. As such, the government recognized that there were some opportunities to work with the private sector, to try to incite them to invest more in digital technologies.
Minister Paradis, for example, in November 2011 announced a digital adoption program, which is managed by NRC-IRAP. NCR-IRAP has specific industrial technology advisers, experts in the field working with firms to try to identify what types of solutions they require for their own specific issues, making sure they have customized solutions to meet their specific needs. Since the inception of the program, more than 600 firms have used the advisory council, and they have also received some specific funding to support them in their efforts.
That's why the BDC has put forward significant efforts to help small and medium-sized firms increase their web presence or establish a web presence, because it's so critical for their ability to compete and to be found. If you take, for example, just a small tourism operator, a transportation company, people do their search online.
That's one thing they're trying to do to work with those firms.
Because a challenge was identified in the ability of these firms to acquire the kind of equipment they require, the BDC also set aside $200 million specifically for loans to help those firms acquire those technologies, given that it's so important for their overall competitiveness and ability to innovate, but as I said as well, it's increasingly to penetrate markets.