The idea is that you get, as a copyright owner, first chance to make money from your Canadian content, by running it on CTV or whatever, but because it's Canadian content and because it's funded by the Canada Media Fund, which is really a proxy for taxing Canadians to produce Canadian content, it would be fair for those Canadians who wanted to see the content because of the national cohesiveness value of it, to get a chance to see it even if they could not afford a BDU subscription, for example.
On November 5th, 2018. See this statement in context.