NSERC has a strategy that focuses on that continuum, and, as it is in business, it's a word-of-mouth business. “Oh, you managed to get that publication out, and you're working with this company, and the students got placed? Well, I want that too.” It's when peers show that this works well. The best researchers we have also happen to be involved with companies. It's not that the best researchers are not the people involved with companies.
On June 20th, 2017. See this statement in context.