What we are asked a lot is, “Are we allowed to use social media platforms like LinkedIn as a way of communicating in the B2B environment?” There is a lot of uncertainty as to whether people can use LinkedIn. The email address is conspicuously published. Does that give me six-month implied, does that give me two-year implied, and does that fall under the B2B exemption?
There are many unknowns as to how to use LinkedIn. Some organizations, instead of reaching out, are just picking up the phone and using traditional ways of prospecting and making sales. It's not efficient in today's day and age. We require more clarity on how businesses, mostly on the B2B side, can leverage social media channels like LinkedIn to properly engage in email communications. There are way too many unknowns on how to use those tools.