We're very happy to be working with the Canadian Space Agency on that smartEarth project. It's a new initiative, as you all well know, from the Canadian Space Agency to look at developing technologies. It's an R and D project to develop technologies for Canada to be in the forefront of aspects related to climate change. NorthStar looks at climate change as a system of systems. Climate change is an easy, quick two-word phrase. It's thousands of things happening at the same time.
The founders of NorthStar are American. As the token Canadian, I convinced them to put the head office here in Canada, in Montreal, because climate change is a global problem that needs to come and have services from a trusted nation when you're providing information.
NorthStar uses satellites, but it is first and foremost a software algorithm company. One of the quotes I heard recently was about how the future of space belongs to the company that can generate the most data and process it in real time, so my team primarily consists of big data managers, big data systems, software and algorithms.
What we're doing with the Canadian Space Agency is developing systems where we can fuse data from other sources so that we can contextualize that data. It's not raw data coming from a satellite that requires a Ph.D. in hyperspectral imagery and a million dollars' worth of equipment in your office so that you can understand in a week and a half what just came down from a satellite. It's immediate so that you can have an app on your phone so that you can say, “I want to monitor the environment in near real time”.
Our concept is billions of users working to help change the planet, and our go phrase is “Empowering humanity to preserve our planet”. This is a very important step, working with the Canadian Space Agency. It's R and D; it's not the long term. The long term is that you want to be able to sell these services, and a lot of my colleagues have talked about how smart or cheap stimulus.... Mr. Whittaker referred to the OT process in the States. It needs to go to the next step.