Thank you for that question. Thank you also for the reference to the impact of the two strikes last year on our members, particularly in British Columbia.
I would say that over the past year there's been a high level of anxiety. Our members do many different functions, starting with directors but right across the spectrum: picture and sound editing, location managers, production accountants, production coordinators, designers and so on.
In asking members questions around their use of AI, their feelings about where this is going and how it's going to be impacting their job, we hear a different story, naturally. From the designers, we're hearing a very high level of apprehension. Designers are the people who create the world that you see onscreen, so they're responsible for the artwork that's on the wall in the person's home where the character is. Editors are quite concerned about the impact, as are, obviously, directors as well as authors.
Across the spectrum, I would say that many of the members we represent see AI as being transformative. I think that meets the definition in my mind of something that will have a high impact, both for Canadians and the impact of culture, and in the way productions are made.
I have one really quick comment. We're used to innovation. We've been digital for 30 years. We don't use film anymore to make films, so we have been early adopters and eager adopters of new technologies all along the way. You may be right that this is equivalent to the invention of the printing press, but we've had the experience of the introduction of a lot of new technologies that are now incorporated into the work that our members do day to day.
AI, in a nutshell, is seen as something different. It is more significant and more transformative.
I hope that answers your question.